Social Focus is Your Frenemy
Many churches have two mission contexts: A local neighbourhood (mostly strangers who happen to live close to the church building) and a social network (friends, family and connections of church members, most of whom live a long way from the church). In my observation, churches have increasingly neglected the local and rested their hopes on the social.
Here are six reasons to pursue strong local connections – finding effective ways to be present with, partnering with and inviting in the local community.
- It makes your church more Christian. If you love those who love you … do not even pagans do that? If your church is a church just for you and people that you like, it’s becoming a country club. Why pay a pastor when you could have a greens-keeper?
- It keeps your gatherings public. If your church only meets in your suburb, and doesn’t interact with it, it will be perceived by them as a private group, and Sunday content will drift towards sustaining long-term believers, reinforcing a ‘members only’ culture.
- It diversifies and so strengthens your church. A church where everyone else is the same ethnicity/wealth/education/personality is not heaven, it’s hell in disguise. God has something far better and far stronger in mind, but if you don’t love strangers you’ll keep Him out.
- It builds local community. The church is meant to operate as one interdependent body, which is hard when you’re spread all across the city, doing ‘life’ over here during the week and ‘church’ over there on Sundays. Facebook’s OK, but we’re called to more than just comment on our neighbours’ meal or lawn. The Word became flesh electronic and lived liked among us?
- It grows your church by conversion. Churches that deliberately reach out to, love and invite strangers grow by conversions. And And social invitations. Ironically, members are more likely to invite a social contact to a church that is focused on welcoming locals.
- It sifts your leaders for you. You want your church leadership to be more of the pull-over-to-help Samaritan type and less of the swerve-to-avoid Levite type. When a church focuses locally, the difference between those who roll up their sleeves and those who turn up their noses becomes obvious!